Listening to “Fancy” … This is a big statement but Swizz Beats may be the best rap producer of all time… fuck that… he is 2:10 PM Aug 13th via web Retweeted by 100+ people
On first glimpse, it seems as if Kanye was just saying shit to be saying shit. But when you look closely at Swizz Beatz discography, it does help to strengthen his argument. (Switch out of elitist mode for a moment).
When I think of Swizz Beatz tracks, I think energy. His tracks are meant to be played at full volume if you want the best effect. I remember Swizz coming through Uptown in a $300’000 fire truck on 2001 Puerto Rican Day Parade, it pretty much summed up his style. Loud horn stabs, siren like noises, heavily compressed drums. He made his first million before 21, so whatever anyone thinks of his production style that’s pretty impressive.
Swizz was part of the Ruff Ryders production camp along with Dame Grease, Black Key, P Killer Trackz and others who helped sell millions of records. They broke into the industry with a dark yet energetic sound.
You can split his career into two phases. Ruff Ryders & Post Ruff Ryders.
After Ruff Ryders popularity declined, Swizz switched up his sound. He went A.W.O.L and returned with 3 proteges in Neo Da Matrix, Snags and The Individualz. He also had a breakthrough artist in Cassidy. It was official, Swizz was back.
There were now glimpses of live instrumentation. Swizz never usually sampled, but he was now sampling vocals, and turning them into the hook. The results were evident on the Billboard charts and this style heavily influenced many producers.
I could never say that one producer is the best of all time, becuase there’s various factors you would need to measure. Sales, Influence, Critical Acclaim etc. One thing I can say is that Swizz Beatz makes monster hits. Like it or not, anybody who can produce back to back multi-platinum albums before turning 21, is a musical genius.
The Best of Swizz Beatz: (I’ve tried to place the tracks in chronological order, so you can see the change in style)
Jay-Z: On To The Next One (I hate this beat, but it was a hit)