Lupe Fiasco: Do artists need constant blog coverage?
Hits Daily Double is estimating that Lupe Fiasco’s latest album, Lasers, is set to sell around 200k 1st week. As you probably know by now, this is fairly impressive in the industry’s current climate.
Lupe Fiasco has been involved in a war of words with the New Music Cartel. The NMC are a group of influential hip hop blogs that include Nah Right, 2 Dope Boyz, You Heard That New, Miss Info et al. Due to constant back and forths the NMC banned Lupe Fiasco from their sites.
What appears to have happened is a significant increase in unique visits on the day competitors Rap Radar, posted exclusive audio or videos from Lupe Fiasco. Especially around 22/23 February. Coincidence? Possibly.
The real question is if music blogs work in favor or against artists.
Of course, music blogs post other content such as artwork – interviews – tracklists – tour dates – videos . So they do act as a useful media & PR tool for artists.
But if you’re promoting a single – is it practical for it to be readily available for free download before its release date? Is The Show Goes On proof that the less you appear on the more popular blogs – the better chance you have of selling records?
It’s worth noting that neither Lupe Fiasco or Lasers were high impact search queries for any of the sites in the past month.