Jimmy Iovine on Bloomberg
So the other day, Jimmy Iovine (Chairman of Interscope & Owner of Beats By) was on Bloomberg talking about a range of topics, some interesting and some pretty absurd if you ask me.
Now, I’ve always strongly agreed that the digital era of music that we’re in has decreased audio quality. An mp3 is so heavily compressed, too much data is lost in the process of transferring formats. It’s actually better to listen to a .wav file, although they are much larger files than mp3’s.
But I strongly disagree with him saying they want to “replicate how it sounds in the studio”.
This is near impossible because studios are specifically tuned so that the acoustics are as “full” as possible.
It’s important to understand that sound quality decreases once a track leaves the studio. The mixing desk and state of the art sound systems aren’t there to support that sound, outside of the studio.
I also find it patronizing how he expects people to pay $100’s for some headphones, just to hear “how it was supposed to be heard”. I’m an audiophile, so I kind of care about that sort of stuff, but I doubt the average 14 year old browsing iTunes gives a shit about sound quality.
- growth of Beats By exceeded expectations
- “how can you buy an mp3 for $400 and then buy an earbud for $3 or $15 “
- said sound increased with HDTV but digital era (mp3’s) has decreased the quality of sound
- wants to fix the “ecosystem” of sound
- wants to put pressure on tech companies to fix the sound quality of laptops/pc’s
- Beats By is 50 % of the American market of headphones over $100 – and soon to be 50% worldwide
- Dr Dre and other producers (Timbaland/Will I Am/Don Was) spent 2 years tuning the headphones
- says the industry has declined due to piracy – not the same since 10 years ago
- wants to get music subscription on a mass scale to combat piracy/increase sales
- “people want music on demand, quick & good” –“want to be their own dj”