What is payola?

These emails are a couple of years old – but I just wanted to show people how payola works.

To get daily play on a radio station (rotation) a record label’s Radio Department offers money or gifts to the Station Director or Radio Programmer. This is how most big radio stations and major record labels work.

Payola is technically illegal – this is offering money to ensure spins.

Playola is legal – this is offering gifts to ensure spins.


About Harlem World

the BAWSE *ross grunt*

Posted on May 31, 2011, in Music Industry, Record Labels and tagged , . Bookmark the permalink. 2 Comments.

  1. Shits disgusting..

  2. The prices stated are per radio station, or per radio show?
    Is there major payola for local freestyle and talent shows?


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