Blog Archives

“Kick in the door, Biggie flow”

I got inspired by the last verse of Murder to Excellence, when Jay and Kanye mimic Biggie’s flow in homage.

Biggie had a legendary flow. He would speed up and slow down on the beat – it sounded like Read the rest of this entry

Hip Hop & The Alcohol Industry

Alcoholic beverage corporations are some of the biggest sponsors within hip hop.

We’re all familiar with brands such as Cristal because of Biggie and Raekwon, just as Courvoiser saw sales of their product spike after the hit record Pass The Courvoisier Pt 2.

Like it or not, rappers are very influential – even President Obama can attest to that.

Read the rest of this entry